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Leads

Never lose an enquiry.

Capture every lead, see exactly where it came from, and let the right SMS or email fire the moment its status changes.

Leads
New12
Sarah M.
Hot water
Google
Tom P.
Drain
Facebook
Lisa W.
Inspection
Quoted8
Dean W.
$1,840
Sent
M. Cooper
$620
Booked6
A. Banerjee
Tue 9am
J. Hassan
Wed 1:30pm
Won16
N. Foster
$2,460
R. Singh
$890
Dean W. moved to Quoted → SMS template "Quote sent" fired automatically.

Phone rings, inbox pings, paper lists pile up.

Enquiries come from everywhere: your website, Facebook, Google, a referral, an inbound call. Without one place to land them, leads go cold while you're on the tools. Service Based CRM gives every enquiry the same destination, the same automatic follow-up, and the same visible path to a booked, paid job.

Capabilities

Built for how leads actually arrive.

Custom status workflows

Fully customisable pipeline stages per team. Set each one's name, colour, order, and pipeline group. Show or hide on the board. Leads and jobs use separate workflows so each fits how it actually works.

Workflow notifications

Link any status to a notification template. The moment a lead hits "Quote Sent", the SMS goes out. The moment it hits "Won", the email lands. Set it once; follow-ups happen on autopilot.

Drag-and-drop Kanban

A visual board built for moving fast. Drag a card from column to column to update its status. The board reflects your team's custom stages and colours.

Marketing attribution

Every lead is auto-tagged with UTM source/medium/campaign/term/content, plus click IDs from Google (gclid), Facebook (fbclid/fbp/fbc), Microsoft (msclkid), TikTok (ttclid), and GA client/session IDs.

Assign and own

Assign leads to a team member, give each person a focused "My Leads" view. Nothing falls between people.

Notes, files, calls

Per-source custom intake fields. Lead notes. Photo and file attachments. Inbound call logging. Everything about the enquiry, in one place.

Automation

Set the rule. Forget about it.

Link a status to a template, and from then on, every lead that enters that stage triggers the same on-brand SMS and email. Manual follow-up still works for one-offs, but the pipeline runs itself.

Learn about Notifications
Automation rule
IF
Lead status changes to Quote Sent
THEN
Send template "Your quote is ready"
SMS + email delivered to the customer in seconds.

Catch every lead, automatically.

Try the pipeline that runs itself. Free for 14 days.